Why Cities You Didn’t Expect Are Leading the Way.
When most people think of booming U.S. markets, their minds go straight to cities like New York, San Francisco, or Los Angeles. But 2025 is proving that the next wave of growth is happening in places that haven’t always been on the radar. These rising markets are being shaped by remote work, affordability, and a diversification of industries—from tech to healthcare.
Here’s a look at the cities quietly becoming America’s most surprising success stories.
Midwest Suburbs: The Quiet Powerhouses
Columbus, OH and Des Moines, IA are shaking up expectations with booming tech scenes and surging remote work. Columbus saw a 10% population increase over the last decade, and Des Moines ranks as a top city for young professionals thanks to its affordability and quality of life.
Rust Belt Resurgence
Once viewed as industrial relics, Pittsburgh, Detroit, and Cleveland are bouncing back in big ways. Pittsburgh’s tech job market grew 6.7% in 2023, surpassing the national average. Meanwhile, Detroit is luring newcomers with its low cost of living and revitalized urban core.
Sunbelt Expansion
Cities like Phoenix, Austin, and Tampa are no strangers to growth—but 2025 is hitting new highs. Phoenix has solidified their place in the top 5 largest US cities with other Arizona cities also showing population surges, and Austin now boasts over 10,000 tech companies, a record milestone.
Mountain West Momentum
With more people leaving expensive metros, cities like Boise, ID and Salt Lake City, UT are reaping the rewards. Boise saw a 30% population spike from 2010 to 2020, while Salt Lake is emerging as a Silicon Valley alternative with a much lower price tag.
Southeast Coast Standouts
From charm to opportunity, Charleston, SC and Savannah, GA are thriving as hubs for retirees, remote workers, and tourists. Charleston’s population jumped 5% from 2020 to 2025, and Savannah’s historic homes are in hot demand.
More Than Music
Nashville, TN is redefining itself beyond entertainment. Its healthcare industry grew by 9% in 2023, outpacing national averages, and its startup ecosystem is drawing entrepreneurs from across the country.
What This Means for You
These rising markets are full of opportunity—whether you’re an investor, business owner, or just looking for your next move. They combine affordability, innovation, and a lifestyle that’s attracting talent and capital from across the country.
If you’re looking to position yourself in one of these growing cities, we’d love to help. Drop a comment or get in touch to learn how you can tap into these emerging trends.